"I am thrilled to once again be part of a literacy campaign that so perfectly aligns with my mission to reach underserved children across the country through the magic of reading." "Throughout my career, I have seen the life-changing impact that reading and access to books can have on children," says author Mary Pope Osborne. This year's program highlights Osborne's new book, Magic Tree House #52: Soccer on Sunday (a), in which characters Jack and Annie must track down the key to greatness from one of soccer's biggest stars, Pelé, as well as the nonfiction companion book, Magic Tree House Fact Tracker #29: Soccer (b). "We feel it is important to provide opportunities for children nationwide to have access to books in order to work towards solving this national literacy issue." Reading is fundamental for a good education and access to age-appropriate books is very important in building a strong foundation," said Icema Gibbs, JetBlue's Director of Corporate Social Responsibility. "Our customers and crewmembers told us that education and children are the causes most important to them. With the nation's most recent report card reflecting stagnant reading scores for high school seniors, Soar with Reading is focused on inspiring, encouraging and sharing the gift of reading starting at the grade-school level. JetBlue will donate up to $500,000 worth of Magic Tree House books, host reading events across the country and launch a new mobile app to encourage children to embark on the greatest adventure of all - reading. For the second year in a row, JetBlue will work with Random House Children's Books and bestselling author Mary Pope Osborne, known for her Magic Tree House® series which features the adventures of brother-sister duo Jack and Annie. JetBlue Airways (NASDAQ: JBLU) today announces its fourth annual Soar with Reading program, an award-winning summer literacy initiative that helps place age-appropriate books in the hands of children in underserved areas. Soar With Reading and Imaginations Fly Higher Than Ever: JetBlue Airways and Random House Children's Books Partner for Joint Summer Reading Initiativeįourth Annual Soar With Reading Program Launches With Bestselling "Magic Tree House" Author, Mary Pope Osborne, Focusing on Increasing Awareness of Nation's Literacy Issues
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